Craig von Wiederhold e Kevin Skobac

Moving Through Glass: Making the world more usable for people with Parkinson’s Disease

Bio Craig von Wiederhold

Craig von Wiederhold is an award winning producer and writer based in New York City. He has worked for more than 15 years helping agencies, production companies, corporations, and non-profits create thoughtful, meaningful content, applications, videos, and experiences. For the past 5 years Craig has been a core member of SS+K Labs, an incubator of innovative creative technologies that explores nascent mediums, platforms, and technologies through the development of unique products and services.

Bio Kevin Skobac

Kevin is SVP of Digital Strategy + Innovation at SS+K, a boutique marketing + communications agency. He helps brands strengthen their business and build relationships through by leveraging digital and social media and technology. He oversees digital strategy across SS+K’s portfolio of consumer, enterprise, and cause-oriented brands. Notable clients have included HBO, Amazon,, Obama 2012, E*TRADE, The College Board, JCPenney and GE.

Kevin is co-founder of SS+K Labs, an incubator of innovative creative technologies for brands. Labs explores nascent mediums, platforms, and technologies, striving to create meaningful new products and services. Projects have included Moving Through Glass, a Google Glass application which augments the lives of persons living with Parkinson’s disease, and VineViewer, the world’s first Vine search engine, which was used over a million times.

Kevin served as a mentor at Coolhouse Labs, an early-stage startup accelerator founded in Harbor Springs, Michigan. There he helped new companies establish their go-to-market strategies, including product positioning, growth roadmap, and messaging.


Mark Morris Dance Group’s Dance for PD® program uses the training and techniques of professional dance to improve the lives of Parkinson’s sufferers. Founded in 2001, the program was an immediate success and, by 2014, classes were being taught in more than 80 countries around the world. But Program Director David Leventhal wanted to deepen that reach and allow participants to use Dance for PD’s powerful tools outside of the classroom and in their daily lives.

Working with a grant from Google, Dance for PD enlisted Manhattan-based digital agency SS+K to develop Moving Through Glass, the first-ever augmented reality application providing round-the-clock aid for people living with Parkinson’s.

Kevin Skobac, SVP of Digital Strategy at SS+K, and Executive Producer Craig von Wiederhold will discuss the design and development of Moving Through Glass through the lens of a key ‘re-learning’ the unique project afforded them: the core of great usability design is always empathy.